I just came across a video from the CEO of Xoom, John Kunze.
In the video, John talks a lot about Xoom.com being the safe way to send money online. He uses a piece of paper with someone’s personal details on it to represent how they encrypt personal information.
It’s a nicely done piece of marketing covering what is probably the largest barrier to transferring money online being the worry about identity theft and personal information theft from the organisation that’s transferring the money.
Here’s the video if you want to watch it for yourself;